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Contact enrichment is a Propexa workflow that adds new contact details or an address to existing people in Rex CRM. You choose which contacts to process, and Propexa handles the search, matching, and writeback automatically.
Enrichment runs nightly. Tag contacts ahead of time and check the results before using them in a campaign.

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Before you begin

For the strongest chance of a match, check that each Rex contact:
  • Is a person contact
  • Has the correct full name
  • Has an address or contact details, such as a phone number or email address
Provide as much accurate information as possible. When supplying an address, include the suburb, state, and postcode. Propexa adds new information when a suitable match is found.

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Start an enrichment

1

Choose contacts in Rex

Find the person contacts you want to enrich. You can select contacts individually or prepare a group, such as the owners on a particular street.
2

Apply the enrichment tag

Add the Propexa Enrich tag to each selected contact. The tag tells Propexa that the contact is ready to be processed; no other action is required. See the Rex documentation on tagging here.
3

Wait for the scheduled run

Propexa collects tagged contacts nightly and creates an enrichment run. A contact already being processed will not be added twice.
4

Review the contact in Rex

After a successful match, Propexa writes any new contact details or address to the existing Rex contact, removes Propexa Enrich, and applies the Enriched tag.

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Understand the result

Propexa records the outcome of each enrichment in Rex:
  • Reliable matching: Propexa uses the available contact and property details to identify a reliable match and avoids writing back uncertain results.
  • Successful enrichment: Propexa adds any new contact details or address, removes Propexa Enrich, and applies the Enriched tag.
  • Unsuccessful enrichment: If no suitable match is found or enrichment is unsuccessful for another reason, no new details are added. Propexa Enrich may remain on the contact for further processing. Check the enrichment results for the outcome. The Enriched tag is only applied when new information is written to Rex.

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Review your enrichment results

After each run, Propexa sends a results link to your workspace’s configured recipients. Delivery is configurable, so the email may go to a nominated address or the relevant team members. The results show which contacts were enriched, skipped, failed, or had another outcome. The email comes from hello@email.propexa.ai. Make sure you add this address separately to your email allowlist or safe senders list so the results do not go to spam.

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Example use case

Prepare a campaign audience

Before a just-listed or just-sold campaign, tag the owners on the desired street. Allow time for after-hours processing and review the enrichment results before preparing your campaign audience.

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Frequently asked questions

Contacts which are:
  • People (companies and trusts are not supported)
  • Have full name(s)
  • Have an address or existing contact details, such as a phone number or email address
Enrichment runs nightly. Tag your contacts ahead of time and check the results before using them. A new detail may not be available for every contact.
After each run, Propexa sends a results link to your workspace’s configured recipients. Ask your workspace admin if you are unsure who receives it. The breakdown shows which contacts were enriched, skipped, failed, or had another outcome. The email comes from hello@email.propexa.ai, so add this address separately to your email allowlist or safe senders list.
Propexa only writes new details when it can identify a reliable match. A contact may remain unenriched when there is not enough identifying information, no suitable match is found, or the enrichment cannot be completed. In these cases, no new details are written to Rex. Check the enrichment results for the outcome.
Propexa does not add new data to Rex. Check that the contact information is accurate and review the enrichment results for the outcome.
No. Enrichment is additive: Propexa only adds new information and never deletes existing contact details or addresses as part of this flow.
Please email hello@propexa.ai with the person’s details, including their address, and we will investigate.