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Contact enrichment is a Propexa workflow that adds new contact details or an address to existing people in Rex CRM. You choose which contacts to process, and Propexa handles the search, matching, and writeback automatically.
Enrichment runs nightly. Contacts submitted by end of day are processed after hours.

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Before you begin

For the strongest chance of a match, check that each Rex contact:
  • Is a person contact
  • Has the correct full name
  • Has an address or contact details, such as a phone number or email address

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How Propexa finds a match

Propexa uses the information already available in Rex:
  • If the contact has an address, Propexa uses it to find new contact details.
  • If the contact does not have an address, Propexa uses their existing contact details to find one.
  • If the contact has neither an address nor contact details, Propexa skips the contact.
To find a match from the contact address, the suburb, postcode, and state are all required. Propexa cannot find a match from an incomplete contact address.

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Start an enrichment

1

Choose contacts in Rex

Find the person contacts you want to enrich. You can select contacts individually or prepare a group, such as the owners on a particular street.
2

Apply the enrichment tag

Add the Propexa Enrich tag to each selected contact. The tag tells Propexa that the contact is ready to be processed; no other action is required. See the Rex documentation on tagging here.
3

Wait for the scheduled run

Propexa collects tagged contacts nightly and creates an enrichment run. A contact already being processed will not be added twice.
4

Review the contact in Rex

After a successful match, Propexa writes any new contact details or address to the existing Rex contact, removes Propexa Enrich, and applies the Enriched tag.

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Understand the result

Propexa records the outcome of each enrichment in Rex:
  • Reliable matching: Propexa uses the available contact and property details to identify a reliable match and avoids writing back uncertain results.
  • Successful enrichment: Propexa adds any new contact details or address, removes Propexa Enrich, and applies the Enriched tag.
  • Unsuccessful enrichment: If no suitable match is found or enrichment is unsuccessful for another reason, no new details are added. Propexa Enrich is removed only after two consecutive runs return the same unsuccessful result and reason; a failed, skipped, or different result restarts the confirmation. The Enriched tag is only applied when new information is written to Rex.

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Review your enrichment results

After each run, Propexa emails you a link to a detailed breakdown of the results. You can see which contacts were enriched, skipped, failed, or had another outcome. The email comes from hello@email.propexa.ai. Make sure you add this address separately to your email allowlist or safe senders list so the results do not go to spam.

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Example use case

Prepare a campaign audience

Before a just-listed or just-sold campaign, tag the owners on the desired street. Propexa processes them after hours so enriched contacts are ready for campaign kick-off the next day.

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Frequently asked questions

Contacts which are:
  • People (companies and trusts are not supported)
  • Have full name(s)
  • Have an address or existing contact details, such as a phone number or email address
Running after hours helps Propexa work within current provider and volume limits while processing contacts reliably.
After each run, Propexa emails you a link to a detailed breakdown showing which contacts were enriched, skipped, failed, or had another outcome. The email comes from hello@email.propexa.ai, so add this address separately to your email allowlist or safe senders list.
Propexa only writes new details when it can identify a reliable match. A contact may remain unenriched when there is not enough identifying information, no suitable match is found, or the enrichment cannot be completed. In these cases, no new details are written to Rex and the Propexa Enrich tag follows the confirmation process described above.
Propexa skips the contact and does not write any new data to Rex. The Propexa Enrich tag follows the confirmation process described above.
No. Enrichment is additive: Propexa only adds new information and never deletes existing contact details or addresses as part of this flow.
Please email hello@propexa.ai with the person’s details, including their address, and we will investigate.